FIRZT Realty expands into Centurion as buyer demand surges
FIRZT Realty Group is proud to announce its strategic expansion into Centurion, a thriving residential hub in the Tshwane Metro that is increasingly capturing the attention of buyers seeking convenient, family-oriented living between Johannesburg and Pretoria.
The move comes as part of a broader growth strategy, says FIRZT Realty Stephen Whitcombe, with the new Centurion team being led by top-performing agents and business partners Meghann Kroukamp and Simonè van Deventer, who already have an excellent track record in the Midrand market.
“Even though it is part of Tshwane, Centurion is a natural extension of our Midrand focus,” says Whitcombe. “We’ve noticed that many families are interested in buying either in Midrand or Centurion, with both areas offering easy access to both Johannesburg and Pretoria, excellent public and private schools, top-notch medical facilities and a wide variety of shopping options.
“Prospective buyers often also remark on the fact that the estates and other community housing schemes in these areas offer the stable, secure and community-driven lifestyles that they want for their families.”
Focusing on Centurion, he says this area has also proven its resilience and desirability over the past few years, with steady year-on-year growth in key market segments and continued residential development in all price bands.
“There is currently high demand in the R500 000 to R1,3m price range, with peak activity occurring in the R800 000 to R1,1m bracket, which is dominated by first-time buyers under the age of 35. Mid-career professionals aged 35 to 49 are also well represented, generally in the R1,2m to R2,5m category, and bond-financed transactions are the norm here, especially following the recent interest rate cuts.
“Meanwhile, luxury lifestyle estates like the Centurion and Blue Valley golf estates, Cornwall Hill, Midstream and Southdowns remain popular choices for high-end buyers, with magnificent four and five-bedroom homes on sale for between about R10m and R40m.”
Kroukamp and Van Deventer say there were almost 6000 home sales in Centurion last year, “so it is not surprising that it continues to attract significant investment from major developers, who are currently building hundreds of new apartments and townhouses in the area as well as family homes in new estates such as Brooklands, Cherry Blossom, Hereford, Heritage Hill, Olive Square Gardens, Rue Vista, Trentbridge, Stoneridge and Willowbrook.
“This is a strong signal of confidence in Centurion’s long-term growth prospects, and at the same time, the area has a great sense of continuity, as we’re seeing many second-generation buyers - people who grew up in Centurion, attended local schools, and are now choosing to raise their own families here. That level of connection speaks volumes about the attractions of the local lifestyle.”
With over a decade of experience in property, these two award-winning agents are bringing a blend of technical skill, service excellence and creative problem-solving abilities to the Centurion property market, says Whitcombe.
“Together, Simonè and I have consistently ranked among FIRZT’s top sales agents,” notes Kroukamp. “We recently received the group’s Movers & Shakers award, and having built up a good reputation in Midrand, we’re proud to be bringing our proven formula of factual advice, community engagement and above-average service to Centurion.
“And as part of our growth plan, we are inviting experienced to join our team. With no desk fees, powerful head office support and more than 22 years of brand strength, FIRZT offers top agents a unique opportunity to stand out and succeed as we gain a significant market share in a high-potential area.”
Issued by FIRZT Realty
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Stephen Whitcombe on
082 412 2949
Or visit www.firzt.co.za
About FIRZT Realty
Established in 2003, FIRZT Realty initially focused on residential real estate, but has since expanded to offer a broad range of services in both the residential and commercial property sectors, including sales, rentals, auctions and property management.